Upform asks one question per screen, so a long form stops feeling like a long form. Build it in minutes, publish it on a link, and collect as many responses as you can get. The free plan has no cap on forms and no cap on responses.
Unlimited forms and unlimited responses on the free plan. Forever, not for 14 days.
3 →
What kind of work are you hiring for?
Pick one. Press the letter key, or click.
The people who live inside forms all day
21
Question types, all on the free plan
∞
Responses, every plan, every month
20
Conditional logic operators
$0
Forever, no card, no expiry
Why people switch
Most form builders give away the editor and charge for the part that matters: actually receiving answers. Typeform's free tier is widely documented at ten responses a month. We took the six things you normally have to upgrade for and put them on the $0 plan.
Star ratings, slider scales, picture choice, phone numbers with country dial codes, addresses with toggleable sub-fields. Nothing in the list is reserved for paying accounts. See every question type
No monthly ceiling, no throttle, no email telling you answers are waiting behind an upgrade. See what free includes
Unlimited responses
twenty operators, AND/OR grouping, and four actions: show, hide, jump, end. How the logic builder works
Sheets, Slack, Notion, HubSpot, Mailchimp, Klaviyo, monday.com, n8n and webhooks, all on free. Browse integrations
Google SheetsOne row per responseConnected
Slack#new-clientsConnected
NotionDatabase rowsConnectCollect CVs, briefs, logos and portfolios, with allowed types and a size cap per question. How file uploads work
6 →
Upload your brief
Views, starts, submissions, completion rate, average time to finish, and a per-question drop-off funnel that color-codes the question losing you people. Look at the analytics
Views
1,248
Starts
604
Completion rate
52%
Avg. time
1m 48s
Question Completion Funnel
Build
The editor puts your steps on the left, a 1:1 live preview in the middle and the settings you need on the right. Change a question and the preview changes with it, at desktop, tablet or mobile width, on the same screen.
Add a question
Brand
Upload a logo and a background image, pick a Google font, set the primary, background, text, button and card colors, choose a border radius and an alignment. Save the result as a private theme and reuse it on every form you build after that.
5 →
How did the handover go?
1 is rough, 5 is flawless.
Theme presets
Connect
Connect your own account with OAuth and every new submission goes straight out: a row appended to a sheet, a message in a channel, a contact created or updated, a database row with your field mapping. No zap in the middle, no per-task billing, and all of it on the free plan.
Klaviyo, monday.com and custom webhooks are live too. Calendly and Excel Online are on the roadmap.
Connect integrations
Send your form responses to your favorite tools.
Google SheetsOne row per responseConnectedSlackA message per responseConnectedNotionDatabase rows, mappedConnect
HubSpotCreate or update contactsConnect
MailchimpLists, tags, double opt-inConnect
n8nSigned webhook, no keysConnectHow it goes
Nothing here needs a developer, a designer or a sales call. Most people publish their first form in under ten minutes.
Open the template gallery, filter by category, preview anything live, and clone it onto your account in one click. Or start empty and add the first question yourself. A contact form is three questions and about ninety seconds.
Pick from 21 question types and reorder them by dragging. Then open the Logic panel and write rules in plain dropdowns: if Budget is less than a number, jump past the scoping questions; if File is not uploaded, show the reminder screen.
Drop in your logo, set the colors and the font, choose the progress style and the alignment, and check it at mobile width in the live preview. Save the whole thing as a private theme so the next form starts already branded.
Publishing gives you a public link and an embed snippet. Responses arrive in a searchable table with CSV export, a side drawer per submission, and a drop-off funnel that tells you exactly which question people quit on.
Create new form
Side by side
Typeform has the experience and the price tag. Google Forms has the price and not much of an experience. The short version of why Upform exists is the first row of this table.
| Free plan, feature by feature |  Upform | Typeform | Google Forms |
|---|---|---|---|
| Responses per month | Unlimited | 10 | Unlimited |
| Questions per form | Unlimited | 10 | Unlimited |
| One question per screen | Yes, by default | Yes | No, one long page |
| Conditional logic | 20 operators, included | Paid plans | Section branching only |
| Custom logo, font, colors, background | Included | Paid plans | Preset themes |
| Integrations | All of them | Limited on free | Google Sheets |
| Per-question drop-off analytics | Included | Paid plans | Summary charts only |
| Remove product branding | $12/mo Pro | Paid plans | No branding to remove |
| Entry paid price | $12/mo | $25/mo Basic | Included with a Google account |
Typeform and Google Forms plan limits and pricing checked September 2026 on their public pricing pages. Plans change often, so verify on their site before you decide.
To be fair to both: Typeform's runtime is the one everyone else is measured against, its template library is enormous, and its enterprise tooling goes further than ours does today. Google Forms is instant, genuinely free, and already inside the account your team signs into every morning. For an internal poll it is hard to beat. Upform is for the case in between, when you want Typeform's feel at Google Forms' price. The long versions live in our Typeform alternative breakdown and the full Typeform vs Google Forms comparison.
Templates
Every template is a real, finished form: questions written, logic wired, design set. Preview it live, clone it onto your account, change the parts that are yours.
Which role are you applying for?
Job application form
HR · CV uploadHow was your experience today?
Customer feedback form
Feedback · Star ratingWhat's your project budget?
Client intake form
Onboarding · LogicWhich sessions will you attend?
Event registration form
Events · DatePricing
Free is not a doorway into a paid plan. It is the product, with the response counter switched off. Pro exists for teams that need their own branding and more than one seat.
Free
Everything you need to design, publish and collect. Forever.
No card, no expiry date, no response counter.
Pro
For teams shipping client-facing forms under their own name.
50% off the list price while the launch offer runs. Checkout is not live yet, so email us and we set the account up the same day.
Yes. The free plan costs $0 and stays $0: unlimited forms, unlimited responses, all 21 question types, conditional logic and every integration. The only limits are 100 MB of file storage, an Upform mark on your published forms, and no team members. There is no clock counting down and no card needed to start.
Both render one question per screen and both are built to be finished rather than filled in. The difference is the free plan: Typeform's free tier is widely documented as 10 responses a month and 10 questions per form, while Upform's free plan has no response cap, no question cap, conditional logic and every integration included. Paid Upform is $12 a month, and the only things behind it are unlimited file storage, branding removal and up to five team members.
Yes, on Pro at $12 a month. Free forms carry a small Upform mark; Pro removes it so the form reads as entirely yours, and also adds unlimited file storage and up to five team members. Online checkout is not live yet, so email hello@upform.com with the subject "Upform Pro upgrade request" and we set the account up the same day.
No. You build the form in a three-column editor: reorder steps on the left, watch a 1:1 live preview in the middle, change settings on the right. Conditional logic is assembled from dropdowns: pick a question, pick one of 20 operators, pick whether to show, hide, jump or end. Embedding is one snippet you paste, and even that is optional if you just share the public link.
Every table is protected by row-level security, so one account can never read another account's responses. Roles are stored in a separate table and checked through a security-definer function instead of being trusted from the browser. Uploaded files are scoped to the form that collected them, public submissions are screened by invisible reCAPTCHA v3, and a form stays private until you publish it.
Yes. Every published form gets a public link, an iframe embed snippet and an email snippet, and all three point at the same form and the same response table. The embed inherits your design settings, so it matches the page it sits on rather than fighting it. Nothing about embedding is gated behind a paid plan.
Google Forms has a one-way importer: point Upform at a form you own and it rebuilds the questions on your account, ready to restyle. Typeform has no importer today, but most forms are quicker to rebuild than to migrate. Open your Typeform beside the Upform builder and work down the list. If you want a head start, clone the closest template and edit from there.
Get started
Pick a template, change the questions, send the link. The free plan will not stop you at response eleven.
No credit card. Unlimited forms and responses on the free plan.
Product
Templates
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